Monday, June 25, 2012

The First Decade: “Never Give Up” — Louis Chevrolet

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Design was once a high-class set aside for custom-built, one-off designs. A car known as Chevy modified all that.

The Chevy Engine Organization was established in 1911. The new company, began in a Flint garage area as a supportive project between a Belgian-born race-car car owner known as Louis Chevy and Bill Durant, business owner and the creator of Common Engines. The first Chevy, the Traditional Six, was a top quality car costing $2,500.

Louis Chevrolet’s slogan was “never quit.” And Bill Durant just didn't quit on the Chevy car after the Traditional Six never generate a revenue. He automatically realized that a high-style yet cost-effective car could task the control of the effective Honda Style T. Chevy registered the GM household in 1917 as the automaker’s low-priced product, and within 10 years the “Chevy” would be the number-one promoting car in the Combined Declares.
1911
Chevrolet Motor Company formed
 1912
Chevrolet hits the streets of Detroit with the “Classic Six.”
  1914
The Chevy “bowtie” logo appears for the first time.  First Chevrolet to feature valve-in-head engine design is introduced.

 1914 | Chevrolet Elegant mail Roadster
In overdue 1913, just two decades after its beginning, Chevrolet presented the 1914 “Royal Mail” roadster. It was the first Chevrolet to cover almost every Chevrolet-specific feature into one car. Modern and jaunty, the Elegant Email had great look and feel. Its efficient 171-cid 4-cylinder website had expense valves, a top quality design that provided to its relatively high power score. The vehicle's average $750 retail price involved a top, window and speedometer — items that had been components on more costly vehicles just a few decades before. In hindsight, it seems suitable that the Elegant Email was one of the first designs to bring the Chevrolet bowtie banner.
 1918
Chevy joins GM Corporation.  First Chevy truck is sold

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